A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.

It is always the start that requires the greatest effort.

Courteous treatment will make a customer a walking advertisement.

Success cannot come from standstill men. Methods change and men must change with them.

No matter what his position or experience in life, there is in everyone more latent than developed ability; far more unused than used power.

The Golden Rule finds no limit of application in business.

In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.