Every great business is built on friendship.

In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.

Success will always be measured by the extent to which we serve the buying public.

A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.

In every man s life there lies latent energy. There is, however, a spark that, if kindled, will set the whole being afire, and he will become a human dynamo, capable of accomplishing almost anything to which he aspires.

The disciplined are free.

I was long brought up to think that it was nothing short of a crime to miss a sale.