Every great business is built on friendship.

In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.

Change is vital, improvement the logical form of change.

Luck is always the last refuge of laziness and incompetence.

The problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply

A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.

In every man s life there lies latent energy. There is, however, a spark that, if kindled, will set the whole being afire, and he will become a human dynamo, capable of accomplishing almost anything to which he aspires.