In every man s life there lies latent energy. There is, however, a spark that, if kindled, will set the whole being afire, and he will become a human dynamo, capable of accomplishing almost anything to which he aspires.
James Cash PenneyThe friendly smile, the word of greeting, are certainly something fleeting and seemingly insubstantial. You canโt take them with you. But they work for good beyond your power to measure their influence. It is the service we are not obliged to give that people value most.
James Cash PenneySalesmanship, too, is an art; the perfection of its technique requires study and practice.
James Cash PenneyIn setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.
James Cash Penney