The men who have furnished me with my greatest inspiration have not been men of wealth, but men of deeds.
James Cash PenneyIn setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.
James Cash PenneyThe thought in my mind was that I must be a good merchant. If I were a good merchant, the rest would probably take care of itself.
James Cash Penney