I believe in trusting men, not only once but twice - in giving a failure another chance.
James Cash PenneyDo not primarily train men to work. Train them to serve willingly and intelligently.
James Cash PenneyIn setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.
James Cash Penney