Content is the fire. Social media is the gasoline.
Worry more about being social, and worry less about doing social media
Customers are ninjas now. They are stealthily evaluating you right under your nose.
Social media allows big companies to act small again.
This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"
The entirety of the world's knowledge is in your pants right now.