True advocacy is born from culture, not technology or marketing.

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.

In 2012, 40 of the top companies to work for were also among the top companies in social media.

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

The goal is not to be good at social media, the goal is to be good at business because of social media.

Give away everything you know, one bite at a time.

Stop creating reports, and start creating understanding.