For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
Social media changes the relationship between companies and customers from master and servant, to peer to peer.
Give yourself permission to make the story bigger.
You must fight social media fire with social media water.
A lot of companies are still using social as the world’s shortest press release.
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.