Social media doesnโt create negativity, it uncovers it.
For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
Passion is the gasoline of social media.
The goal is not to be good at social media, the goal is to be good at business because of social media.
Never build your content ship on rented land.
Everything ultimately comes down to trust.