The future of marketing isn't big data, it's big understanding.
Content is fire and social media is gasoline.
Content pays an ongoing information annuity that other forms of marketing simply do not.
If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
A lot of companies are still using social as the world’s shortest press release.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.