If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Social media is the ultimate canary in the coal mine
Social media allows big companies to act small again.
The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
Facebook Fan Pages are email newsletters with smaller pictures.
You must fight social media fire with social media water.