Smart marketing is about help not hype.
Activate your fans, don’t just collect them like baseball cards.
Social media allows big companies to act small again.
For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
Content is the fire. Social media is the gasoline.
Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.