Stop creating reports, and start creating understanding.

Every company is its own TV station, magazine, and newspaper.

There is a very fine line between listening and stalking.

Focus On How To Be Social, Not On How To Do Social.

People check their phone an average of 110x a day.

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"

Stop creating reports, and start creating understanding.