Stop creating reports, and start creating understanding.

You have to understand not just what your customers need, but how and where they prefer to access information.

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

True advocacy is born from culture, not technology or marketing.

Text is the gateway drug to real time marketing.

You must fight social media fire with social media water.