Social media is an ingredient, not an entree.

The goal is not to be good at social media, the goal is to be good at business because of social media.

The difference between Selling and Helping is just two letters.

Text is the gateway drug to real time marketing.

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"

Focus On How To Be Social, Not On How To Do Social.

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.