95% of millennials say their friends are the most credible source of product information.
Everyone says social media is a unicorn, but maybe it’s just a horse?
Social media doesn’t create negativity, it uncovers it.
True advocacy is born from culture, not technology or marketing.
The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.