Every company is its own TV station, magazine, and newspaper.
The future of marketing isn't big data, it's big understanding.
95% of millennials say their friends are the most credible source of product information.
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
The goal of social media is to turn customers into a volunteer marketing army
The goals of content are consumption, then behavior. The goals of social are participation, then behavior.