Activate your fans, don’t just collect them like baseball cards.
Facebook Fan Pages are email newsletters with smaller pictures.
Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
The biggest benefit of doing an interview podcast is the relationships you build.
True advocacy is born from culture, not technology or marketing.
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.