When brands talk about themselves in real time, it’s just boring faster.

The goal is not to be good at social media, the goal is to be good at business because of social media.

Content that helps is superior to content that sells.

Give yourself permission to make the story bigger.

The future of marketing isn't big data, it's big understanding.

The difference between Selling and Helping is just two letters.

Focus On How To Be Social, Not On How To Do Social.