When brands talk about themselves in real time, it’s just boring faster.

Inspiration doesn't respond to meeting requests. You can't schedule greatness.

True influence drives action, not just awareness.

If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.