The goal is not to be good at social media, the goal is to be good at business because of social media.

You must fight social media fire with social media water.

In 2012, 40 of the top companies to work for were also among the top companies in social media.

The goal of social media is to turn customers into a volunteer marketing army

Content is the fire. Social media is the gasoline.

People check their phone an average of 110x a day.

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.