The goal is not to be good at social media, the goal is to be good at business because of social media.

If you create Youtility, your customers will keep you close.

No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.

If you help someone, you may create a customer for life.

All companies would be better off if they stopped trying to be amazing and just focused on being useful.

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.