The goal is not to be good at social media, the goal is to be good at business because of social media.

If you help someone, you may create a customer for life.

Activate your fans, don’t just collect them like baseball cards.

You have to understand not just what your customers need, but how and where they prefer to access information.

Stop trying to be amazing and start being useful.

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"

Worry more about being social, and worry less about doing social media