The goal is not to be good at social media, the goal is to be good at business because of social media.

Worry more about being social, and worry less about doing social media

The future of marketing isn't big data, it's big understanding.

Social media doesn’t create negativity, it uncovers it.

Social media changes the relationship between companies and customers from master and servant, to peer to peer.

The goal of social media is to turn customers into a volunteer marketing army

Make your marketing so useful people would pay you for it.