The biggest benefit of doing an interview podcast is the relationships you build.
Everything ultimately comes down to trust.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
Social media is about people, not logos.
If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
True advocacy is born from culture, not technology or marketing.