Give yourself permission to make the story bigger.

You must fight social media fire with social media water.

The goal of social media is to turn customers into a volunteer marketing army

All companies would be better off if they stopped trying to be amazing and just focused on being useful.

We are surrounded by data, but starved for insights.

If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

Give yourself permission to make the story bigger.