The biggest benefit of doing an interview podcast is the relationships you build.
Content pays an ongoing information annuity that other forms of marketing simply do not.
Activate your fans, don’t just collect them like baseball cards.
Social media allows big companies to act small again.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Content is fire and social media is gasoline.