Give yourself permission to make the story bigger.

Social media allows big companies to act small again.

True influence drives action, not just awareness.

The entirety of the world's knowledge is in your pants right now.

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

Smart marketing is about help not hype.