Content pays an ongoing information annuity that other forms of marketing simply do not.
Stop trying to be amazing and start being useful.
For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
If you create Youtility, your customers will keep you close.
Inspiration doesn't respond to meeting requests. You can't schedule greatness.
Worry more about being social, and worry less about doing social media