Give yourself permission to make the story bigger.

Social media doesn’t create negativity, it uncovers it.

A lot of companies are still using social as the world’s shortest press release.

You have to understand not just what your customers need, but how and where they prefer to access information.

Build with advocacy, follow with influence. Your employees are your biggest brand advocates.

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

If you help someone, you may create a customer for life.