Content is the emotional and informational bridge between commerce and consumer.
You must market your marketing.
If you help someone, you may create a customer for life.
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
People check their phone an average of 110x a day.
Smart marketing is about help not hype.