Social media is about people, not logos.
Social media is an ingredient, not an entree.
In 2012, 40 of the top companies to work for were also among the top companies in social media.
Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
If you help someone, you may create a customer for life.
You have to understand not just what your customers need, but how and where they prefer to access information.