Facebook Fan Pages are email newsletters with smaller pictures.

The goal is not to be good at social media, the goal is to be good at business because of social media.

Social media doesn’t create negativity, it uncovers it.

Social media changes the relationship between companies and customers from master and servant, to peer to peer.

Worry more about being social, and worry less about doing social media

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

Customers are ninjas now. They are stealthily evaluating you right under your nose.