Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
Smart marketing is about help not hype.
The entirety of the world's knowledge is in your pants right now.
In 2012, 40 of the top companies to work for were also among the top companies in social media.
Stop creating reports, and start creating understanding.
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.