Facebook Fan Pages are email newsletters with smaller pictures.

You must market your marketing.

Customers are ninjas now. They are stealthily evaluating you right under your nose.

No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.

When brands talk about themselves in real time, it’s just boring faster.

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.

Worry more about being social, and worry less about doing social media