Focus On How To Be Social, Not On How To Do Social.
Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.
In 2012, 40 of the top companies to work for were also among the top companies in social media.
Content is fire and social media is gasoline.
Give yourself permission to make the story bigger.
The future of marketing isn't big data, it's big understanding.