The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
Facebook Fan Pages are email newsletters with smaller pictures.
The difference between Selling and Helping is just two letters.
When brands talk about themselves in real time, it’s just boring faster.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.