Content is the fire. Social media is the gasoline.
The future of marketing isn't big data, it's big understanding.
Every company is its own TV station, magazine, and newspaper.
The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
Social media is about people, not logos.