Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.

You have to understand not just what your customers need, but how and where they prefer to access information.

Everything ultimately comes down to trust.

Facebook Fan Pages are email newsletters with smaller pictures.

Worry more about being social, and worry less about doing social media

In social media marketing, average is no longer adequate.

The future of marketing isn't big data, it's big understanding.