Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.

All companies would be better off if they stopped trying to be amazing and just focused on being useful.

People check their phone an average of 110x a day.

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"

The difference between Selling and Helping is just two letters.

Stop trying to be amazing and start being useful.

Activate your fans, don’t just collect them like baseball cards.