Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.

If your competitors start copying you then you are doing something right!

Focus On How To Be Social, Not On How To Do Social.

Give yourself permission to make the story bigger.

Content pays an ongoing information annuity that other forms of marketing simply do not.

You must market your marketing.

If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.