Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.

We are surrounded by data, but starved for insights.

The difference between Selling and Helping is just two letters.

Passion is the gasoline of social media.

Content is the emotional and informational bridge between commerce and consumer.

The entirety of the world's knowledge is in your pants right now.

Everything ultimately comes down to trust.