Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.

Content pays an ongoing information annuity that other forms of marketing simply do not.

People check their phone an average of 110x a day.

Activate your fans, don’t just collect them like baseball cards.

Content is fire and social media is gasoline.

Social media changes the relationship between companies and customers from master and servant, to peer to peer.

95% of millennials say their friends are the most credible source of product information.