For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

True influence drives action, not just awareness.

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

Focus On How To Be Social, Not On How To Do Social.

If you create Youtility, your customers will keep you close.

Facebook Fan Pages are email newsletters with smaller pictures.