For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.

Stop trying to be amazing and start being useful.

Social media changes the relationship between companies and customers from master and servant, to peer to peer.

We are surrounded by data, but starved for insights.

Facebook Fan Pages are email newsletters with smaller pictures.

There is a very fine line between listening and stalking.