For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

Text is the gateway drug to real time marketing.

Customers are ninjas now. They are stealthily evaluating you right under your nose.

In 2012, 40 of the top companies to work for were also among the top companies in social media.

Stop trying to be amazing and start being useful.

Make your marketing so useful people would pay you for it.

Social media is about people, not logos.