For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

Social media is about people, not logos.

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

Focus On How To Be Social, Not On How To Do Social.

The future of marketing isn't big data, it's big understanding.

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"

Passion is the gasoline of social media.