For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

Customers are ninjas now. They are stealthily evaluating you right under your nose.

Content is the emotional and informational bridge between commerce and consumer.

Social media doesn’t create negativity, it uncovers it.

The goal of social media is to turn customers into a volunteer marketing army

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"

Worry more about being social, and worry less about doing social media