The goal is not to be good at social media, the goal is to be good at business because of social media.
The future of marketing isn't big data, it's big understanding.
True influence drives action, not just awareness.
Focus On How To Be Social, Not On How To Do Social.
You must fight social media fire with social media water.
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.