If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
95% of millennials say their friends are the most credible source of product information.
Customers are ninjas now. They are stealthily evaluating you right under your nose.
The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
You must market your marketing.
Social media is the ultimate canary in the coal mine