There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
You must market your marketing.
Stop creating reports, and start creating understanding.
Everyone says social media is a unicorn, but maybe it’s just a horse?
Make your marketing so useful people would pay you for it.
In 2012, 40 of the top companies to work for were also among the top companies in social media.