The biggest benefit of doing an interview podcast is the relationships you build.
Smart marketing is about help not hype.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Customers are ninjas now. They are stealthily evaluating you right under your nose.
Content that helps is superior to content that sells.
In 2012, 40 of the top companies to work for were also among the top companies in social media.