In social media marketing, average is no longer adequate.
You have to understand not just what your customers need, but how and where they prefer to access information.
If you create Youtility, your customers will keep you close.
Facebook Fan Pages are email newsletters with smaller pictures.
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
Build with advocacy, follow with influence. Your employees are your biggest brand advocates.