The entirety of the world's knowledge is in your pants right now.
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
Content is the emotional and informational bridge between commerce and consumer.
The goal is not to be good at social media, the goal is to be good at business because of social media.
Content pays an ongoing information annuity that other forms of marketing simply do not.
Content is fire and social media is gasoline.