Part of company culture is path-dependent. Itโs the lessons you learn along the way.
I'm skeptical that the novel will be 're-invented.'
Failure comes part and parcel with invention. Itโs not optional.
The world is littered with corpses that predicted technology in a particular arena was done. If there's another gigantic step change out there, we don't yet know what it is.
If you double the number of experiments you do per year you're going to double your inventiveness.
If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.