Value the relationship more than making your quota.

Bankrupsy stays on your record for 7-10yrs. That gives you an idea how long it takes to rebuild trust.

The most killer questions in sales: "Mr. Jones, when I say (insert your product, your company, or anything you want an opinion about here) what one word comes to mind?" This is the most powerful question because it not only gives you top of mind awareness (the customer "hot button"), it also tells you their attitude towards it.

Sell yourself before you try to sell your company or your product.

People aren't afraid of failure, they just don't know how to succeed. We are each responsible for our own success (or failure). Winning at what you do is no exception. To ensure a win, you must take a proactive approach. Prevention of failure is an important part of that process.

Differentiate with value or die with price.

In sales, it's not what you say; it's how they perceive what you say.