If you own the problem, you own the customer. If you lose the problem, you lose the customer. It's that simple.

You cannot buy trust at any price. But slowly, over time, you can build it for free.

Once you discover what your attitude is, or isn't, you'll have a starting point and an understanding of how to move forward.

Create a friendly atmosphere on the inside and outside. Live Friendly. Be a friendly person on the inside. Have the attitude it takes to be smiling internally first.

Your job is to meet the right people and read the right books.

Sales is survival, the best-prepared are most likely to survive.

Listening is the hard part. Listening is the important part. The hot button is in the prospect's response.