Once you discover what your attitude is, or isn't, you'll have a starting point and an understanding of how to move forward.

Don't dwell on the problem; concentrate on the solution.

Failure is an event, not a person. Think of failure as 'it' and not 'me'.

People aren't afraid of failure, they just don't know how to succeed. We are each responsible for our own success (or failure). Winning at what you do is no exception. To ensure a win, you must take a proactive approach. Prevention of failure is an important part of that process.

Value the relationship more than making your quota.

If you find common subjects or interests with a prospect, you can establish a business friendship. Ask about a diploma or picture. Your prospect will be glad to talk about what he/she just did or likes to do. Try to captivate him or her in intelligent conversation with engaging questions about their interests. It's obviously better if you're versed in the subject, because that's where rapport is established. Get the prospect to talk about their passions and what makes them happy.

Change is not a four letter word...but often your reaction to it is!