It never ceases to amaze me that companies will spend thousands of hours and millions of dollars teaching people 'how to sell,' and not one minute or not $10 on 'why they buy.' And 'why they buy' is all that matters.
Jeffrey GitomerEverything you need to know about a customer has been written by them or about them. And it lives on the Internet. All you have to do is uncover it. And use it.
Jeffrey Gitomer