Create a story of WOW that will be retold.
Don't dwell on the problem; concentrate on the solution.
Satisfied customers are apathetic. Loyal customers will be your advocate.
When you begin to give value to the world, somehow the people you affect will find a way to tell you. Even if it takes a couple of years.
Every time a customer calls or you call a customer, you have an opportunity and a choice. What choice are you making?
One legislator accused me of having a 19th century attitude on law and order. That is a totally false charge. I have an 18th century attitude. That is when the Founding Fathers made it clear that the safety of law abiding citizens should be one of government's primary concerns.