Your mental attitude is your motivation and your inspiration.

Your character holds the key to your trustworthiness.

Satisfied customers are apathetic. Loyal customers will be your advocate.

Attitude, humor and action (persistence) will whip fears and rejection. Fear of failure doesn't exist, if you believe it doesn't.

Memorable customer service can only take place in a human-to-human situation.

Loyalty is earned with friendliness, responsiveness, ease of doing business, fair value, and the good feeling customers get when they call you, visit you, or interact with you.

Your mental attitude is your motivation and your inspiration.