Create a story of WOW that will be retold.
Bankrupsy stays on your record for 7-10yrs. That gives you an idea how long it takes to rebuild trust.
Use your CRM to retain customers.
In sales, it's not what you say; it's how they perceive what you say.
Failure is an event, not a person. Think of failure as 'it' and not 'me'.
Price is not a consideration when a personal relationship exists.