Testimonials are the BEST way to beat down the price objection and win the sale.

The best way to learn how to become trustworthy is to study other trustworthy people.

A person who seems to have all of the answers, usually isn't listening.

Don't dwell on the problem; concentrate on the solution.

The biggest mistake businesses make is advertising before they have become well known.

Ask for the sale when the mood is right. The worst possible place is in the prospects' office. Best place is a business breakfast, lunch or dinner. Next best is your office. Next best is a trade show. Ask early, and ask often.

Trust is not an important element; it is THE important element in any LONG TERM success with anyone or any company.