Quality performance starts with a positive attitude.

Once you discover what your attitude is, or isn't, you'll have a starting point and an understanding of how to move forward.

The reason Trust is requested is because the person seeking Trust realizes that Trust is the key to Yes.

The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profit more from ownership of your product or service.

Everything you need to know about a customer has been written by them or about them. And it lives on the Internet. All you have to do is uncover it. And use it.

The best way to do business with a liar is confront them with the truth. Tell them that you do business as a partner. If your lying customer still can't see the light, tell him that you may not be the best choice for business, and that you think you have someone that can serve him better. Then, refer him to the competitor that you hate the most.

You cannot buy trust at any price. But slowly, over time, you can build it for free.