Writing is a key differentiator. I've used it for 14 years. Writing will not just lead to differentiation. Writing is the credibility you need to create buyer confidence
Jeffrey GitomerEverything you need to know about a customer has been written by them or about them. And it lives on the Internet. All you have to do is uncover it. And use it.
Jeffrey GitomerI graduated from high school in 1963. There were no computers, cell phones, Internet, credit cards, cassette tapes or cable TV.
Jeffrey GitomerIt ain't the rain, the snow, the boss, the competition, the spouse, the money, the car, the job, or the kids - it's you! And it always has been.
Jeffrey Gitomer