Differentiate with value or die with price.
Change is not a four letter word...but often your reaction to it is!
The more a prospective customer clicks on you and your stuff, the easier it is for them to make a buying decision in your favor.
Master the web and you will master your universe - and your (on-line) bank account.
Satisfied customers are apathetic. Loyal customers will be your advocate.
Persuasion occurs when trust and confidence meet belief, risk tolerance, and safety.