Trust is not an important element; it is THE important element in any LONG TERM success with anyone or any company.
There's no lotion or potion that will make sales faster and easier for you - unless your potion is hard work.
People don't like to be sold, but they love to buy!
Value the relationship more than making your quota.
Create a story of WOW that will be retold.
You can't trust others unless you trust yourself.