If you look deep inside trust, you'll find truth.

Writing is a key differentiator. I've used it for 14 years. Writing will not just lead to differentiation. Writing is the credibility you need to create buyer confidence

Testimonials are the BEST way to beat down the price objection and win the sale.

One legislator accused me of having a 19th century attitude on law and order. That is a totally false charge. I have an 18th century attitude. That is when the Founding Fathers made it clear that the safety of law abiding citizens should be one of government's primary concerns.

Loyalty is earned with friendliness, responsiveness, ease of doing business, fair value, and the good feeling customers get when they call you, visit you, or interact with you.

You don't earn loyalty in a day. You earn loyalty day-by-day.

The biggest mistake businesses make is advertising before they have become well known.