Memorable customer service can only take place in a human-to-human situation.

Writing is a key differentiator. I've used it for 14 years. Writing will not just lead to differentiation. Writing is the credibility you need to create buyer confidence

People don't want to be sold! People want to buy!

The best way to make a sale is to ask for ask for a date of beginning, or some type of commitment to move forward after you are certain you have removed all the risks, and all the barriers, from your prospect's buying process.

Your grammar is a reflection of your image. Good or bad, you have made an impression. And like all impressions, you are in total control.

There is no prize in sales for second place. It's win or nothing. The masters know this and strive for - they fight for - that winning edge.

Sales is survival, the best-prepared are most likely to survive.