Trust is not an important element; it is THE important element in any LONG TERM success with anyone or any company.
Jeffrey GitomerThe best way to apologize is to let the customer vent first. Don't interrupt, just take notes and make empathetic noises. You can even tell the customer that it makes you mad too. Second, ask the customer what their speed of need is. Tell them what they ant to hear. That you apologize, that you understand how they feel, that you are meeting with the appropriate people to get a resolve, and that it will be done in 24-hours.
Jeffrey GitomerMost salespeople are half prepared. They know everything about their company and their product. They know nothing about their prospect.
Jeffrey Gitomer