People don't like to be sold, but they love to buy!
Customer satisfaction is worthless. Customer loyalty is priceless.
All things being equal, people want to do business with their friends.
Trust is not spoken, Trust is a feeling.
Persuasion occurs when trust and confidence meet belief, risk tolerance, and safety.
When you begin to give value to the world, somehow the people you affect will find a way to tell you. Even if it takes a couple of years.