Writing is a key differentiator. I've used it for 14 years. Writing will not just lead to differentiation. Writing is the credibility you need to create buyer confidence
Jeffrey GitomerHome Depot knows 'the more they help, the more they sell'-oh by the way, for the 'bottom liners' who disagree-it's also vice-versa.
Jeffrey GitomerIf you don't give trust to others, it's because you haven't earned it. If you don't have trust form others, it's because YOU haven't earned it.
Jeffrey Gitomer