Customers will want to talk to you if they believe you can solve their problems.
I put myself in front of people who can say yes to me, and I deliver value first.
Master the web and you will master your universe - and your (on-line) bank account.
There is no prize in sales for second place. It's win or nothing. The masters know this and strive for - they fight for - that winning edge.
Testimonials are the BEST way to beat down the price objection and win the sale.
Sell yourself before you try to sell your company or your product.