Lunch should consist of at least 1/3 relationship building talk. If you don't have time for business talk, it was a very successful lunch.

The key is not to call the decision maker. The key is to have the decision maker call you.

Sales is survival, the best-prepared are most likely to survive.

The reason Trust is requested is because the person seeking Trust realizes that Trust is the key to Yes.

People aren't afraid of failure, they just don't know how to succeed. We are each responsible for our own success (or failure). Winning at what you do is no exception. To ensure a win, you must take a proactive approach. Prevention of failure is an important part of that process.

Loyalty is earned with friendliness, responsiveness, ease of doing business, fair value, and the good feeling customers get when they call you, visit you, or interact with you.

There is no prize in sales for second place. It's win or nothing. The masters know this and strive for - they fight for - that winning edge.