You don't earn loyalty in a day. You earn loyalty day-by-day.
Sales is survival, the best-prepared are most likely to survive.
Your job is to meet the right people and read the right books.
The reason you have to say "Trust me" is that you haven't earned it and are forced to ask for it - BAD MOVE.
Take action every day - some small dose at a time.
Next time someone tells you 'never,' remember that means 'not for at least one hour.'