Most people will not do the hard work it takes to make success easy. Don't be like most people.
Random acts of kindness and the desire to do the best job possible lead to trust.
Sell yourself before you try to sell your company or your product.
My website, my email magazine, my blog, my books, my corporate seminars, and my public seminars all create the ability for social media to work and all build reputation and ranking.
I put myself in front of people who can say yes to me, and I deliver value first.
A big part of honesty is self-discipline, personal resolve, and taking pride in who you are as a person and what each action means to your character.