Persuasion occurs when trust and confidence meet belief, risk tolerance, and safety.

You don't earn loyalty in a day. You earn loyalty day-by-day.

Before you can get what you want, you have to know what you want,and make a game plan to get it

Everything you need to know about a customer has been written by them or about them. And it lives on the Internet. All you have to do is uncover it. And use it.

The key is not to call the decision maker. The key is to have the decision maker call you.

Failure is not about insecurity. It's about lack of execution.

People who are cocky and arrogant say, 'I know that' and move along. People who are confident and positive ask themselves,' How good am I at that?' and seek to improve