Your goal over time is to use less red ink every day.

I'd actually argue forging a company is far more harder than forging a product

The more you simplify, the better people will perform. People can not understand and keep track of a long complicated set of initiatives. So you have to distill it down to one, two, or three things and use a framework they can repeat, they can repeat without thinking about, they can repeat to their friends, they can repeat at night.

It's never a metric, it's where the person is going or not. Metrics are used to make things work better, but don't necessarily make a business better.

The most important job of an editor is simplify, simplify simplify, and that usually means omitting things.

The key to culture is it's a framework for making decisions. And if it's baked into your culture, people learn how to make decisions across that culture without you ever saying anything. You never have to really do anything except watch and promote and move people around.

The way you scale that is you create notes for every meeting and send it to the entire company.