The key to culture is it's a framework for making decisions. And if it's baked into your culture, people learn how to make decisions across that culture without you ever saying anything. You never have to really do anything except watch and promote and move people around.

Force yourself to simplify every initiative, every product, every marketing, everything you do.

I walk into a company office and I can tell often whether I'm gonna invest, as soon as I walk in.

The first thing that editor does is they take out a red pen, or nowadays you go online, and they start striking things. Basically eliminating things, the biggest task of an editor is to simplify, simplify, simplify and that usually means omitting things.

The team you build is the company you build.

Usually when you hire more engineers, you actually don't get that much more done, you actually sometimes get less done.

The job of an editor is to ensure a consistent voice.