You really need to spend a lot of your time focussing people.

The real thing you do is you ask a lot of questions.

Building a company is basically taking all the irrational people you know... Putting them in one building and then living with them 12 hrs a day at least.

Don't accept the excuse of complexity.

I walk into a company office and I can tell often whether I'm gonna invest, as soon as I walk in.

The job of an editor is to ensure a consistent voice.

You can build the most important companies in history with a very simple to describe concept. You can market products in less than 50 characters. There is no reason why you can't build your company the same way. So force yourself to simplify every initiative, every product, every marketing, everything you do. Basically take out that red and start eliminating stuff.