You need to simplify the value proposition in the company's metrics for success on a whiteboard.

The office environment that people live in and work in, dictates your culture and how people make decisions.

What you actually want to do with every single employee, every single day is expand the scope of their responsibilities until it breaks.

As the company scales, everybody is not going to get invited to every single meeting, but they're gonna want to go to every meeting.

Don't accept the excuse of complexity.

Treat customer support as a product.

Building a company is basically taking all the irrational people you know... Putting them in one building and then living with them 12 hrs a day at least.