You need to simplify the value proposition in the company's metrics for success on a whiteboard.

You generally know when someone asks you to do something- am I more writing, or am I more editing? The editor is the best metaphor for your job.

You should have a 1-on-1 roughly every 2 weeks.

Building a company is basically taking all the irrational people you know... Putting them in one building and then living with them 12 hrs a day at least.

Your goal over time is to use less red ink every day.

I don't believe ever in shared office spaces. Peter talks a little bit about this, every good startup is a cult. It's very hard to create a cult if you're sharing space with people.

The construct of a dashboard, first of all should be drafted by the founder.