The construct of a dashboard, first of all should be drafted by the founder.

When you start a company everything is going to feel like a mess. And it really should. If you have too much process, too much predictability, you are probably not innovating fast enough and creatively enough.

The next thing you do is allocate resources.

Don't accept the excuse of complexity.

At first when you start a company, everything's gonna feel like a mess and it really should. It should feel like everyday there's a new problem, and what you're doing is fundamentally triaging.

The team you build is the company you build.

The office environment that people work in everyday dictates the culture that you are going to be in.