The next thing you do is allocate resources.
Treat customer support as a product.
Your goal over time is to use less red ink every day.
Ultimately, I don't believe that you can build a company without a lot of effort, and that you need to lead by example.
The office environment that people live in and work in, dictates your culture and how people make decisions.
What you actually want to do with every single employee, every single day is expand the scope of their responsibilities until it breaks.