You can build the most important companies in history with a very simple to describe concept. You can market products in less than 50 characters. There is no reason why you can't build your company the same way. So force yourself to simplify every initiative, every product, every marketing, everything you do. Basically take out that red and start eliminating stuff.

The first thing that editor does is they take out a red pen, or nowadays you go online, and they start striking things. Basically eliminating things, the biggest task of an editor is to simplify, simplify, simplify and that usually means omitting things.

You want to start with the objective of everything should feel exactly the same.

The office environment that people work in everyday dictates the culture that you are going to be in.

The job of an editor is to ensure a consistent voice.

The companies I have traditionally seen do best over the long term had lead investors for their seed rounds

As the company scales, everybody is not going to get invited to every single meeting, but they're gonna want to go to every meeting.