You can build the most important companies in history with a very simple to describe concept. You can market products in less than 50 characters. There is no reason why you can't build your company the same way. So force yourself to simplify every initiative, every product, every marketing, everything you do. Basically take out that red and start eliminating stuff.

I'd actually argue forging a company is far more harder than forging a product

Building a company is basically taking all the irrational people you know... Putting them in one building and then living with them 12 hrs a day at least.

Most people would agree that the details matter when it faces the user. But where the real debate is on things that don't face the user.

Some people can't learn to play the guitar by reading a book. You have to actually try to manage a bit and you won't do well at first.

You generally know when someone asks you to do something- am I more writing, or am I more editing? The editor is the best metaphor for your job.

Create tools that enable people to make decisions at the same level, ideally, of fidelity that that you would make them yourself.