You can build the most important companies in history with a very simple to describe concept. You can market products in less than 50 characters. There is no reason why you can't build your company the same way. So force yourself to simplify every initiative, every product, every marketing, everything you do. Basically take out that red and start eliminating stuff.

You need to simplify the value proposition in the company's metrics for success on a whiteboard.

Your goal over time is to use less red ink every day.

The people that work with you should generally come up with their own initiatives.

Delegate completely. Let people make mistakes and learn.

You want to start with the objective of everything should feel exactly the same.

Most people, most great people even are ammunition. But what you need in your company are barrels. You can only shoot through the number of unique barrels you have, so that's how the velocity of your company improves... is by adding barrels, and then you stock them with ammunition and then you can do a lot.