The office environment that people work in everyday dictates the culture that you are going to be in.

I'd actually argue forging a company is far more harder than forging a product

It's actually a good thing if you do reference checks on somebody and half the people you call say they are a micromanager and the other half say they actually give me a lot of responsibility. That's a feature not a bug.

The job of an editor is to ensure a consistent voice.

Any executive, any CEO should not have 1 management style. Your management style needs to be dictated by your employee.

When you start a company everything is going to feel like a mess. And it really should. If you have too much process, too much predictability, you are probably not innovating fast enough and creatively enough.

You need to simplify the value proposition in the company's metrics for success on a whiteboard.