The office environment that people work in everyday dictates the culture that you are going to be in.

When you start a company everything is going to feel like a mess. And it really should. If you have too much process, too much predictability, you are probably not innovating fast enough and creatively enough.

So that's your job too, to clarify and simplify for everybody on your team. The more you simplify the better people will perform.

Possibly the most important thing you do is actually edit the team.

Ultimately, I don't believe that you can build a company without a lot of effort, and that you need to lead by example.

I don't believe ever in shared office spaces. Peter talks a little bit about this, every good startup is a cult. It's very hard to create a cult if you're sharing space with people.

Building a company is basically taking all the irrational people you know... Putting them in one building and then living with them 12 hrs a day at least.