So that's your job too, to clarify and simplify for everybody on your team. The more you simplify the better people will perform.

As the company scales, everybody is not going to get invited to every single meeting, but they're gonna want to go to every meeting.

Most people, most great people even are ammunition. But what you need in your company are barrels. You can only shoot through the number of unique barrels you have, so that's how the velocity of your company improves... is by adding barrels, and then you stock them with ammunition and then you can do a lot.

When you start a company everything is going to feel like a mess. And it really should. If you have too much process, too much predictability, you are probably not innovating fast enough and creatively enough.

Barrels are very difficult to find. But when you have them, give them lots of equity. Promote them, take them to dinner every week, because they are virtually irreplaceable because they are also very culturally specific. So a barrel at one company may not be a barrel at another company. One of the ways, the definition of a barrel is, they can take an idea from conception and take it all the way to shipping and bring people with them.

Don't accept the excuse of complexity.

You need to simplify the value proposition in the company's metrics for success on a whiteboard.