Transparency people talk a lot about, it's a goal everybody ascribes to but when push comes to shove, very few people actually adhere to it.

Usually when you hire more engineers, you actually don't get that much more done, you actually sometimes get less done.

Build a company that idiots could run because eventually they will.

Don't accept the excuse of complexity. A lot of people will tell you, this is too challenging, this is too complicated, yeah well I know other people simplify but that's not for me, this is a complicated business. They're wrong. You can change the world in 140 characters.

The construct of a dashboard, first of all should be drafted by the founder.

The more you simplify, the better people will perform. People can not understand and keep track of a long complicated set of initiatives. So you have to distill it down to one, two, or three things and use a framework they can repeat, they can repeat without thinking about, they can repeat to their friends, they can repeat at night.

Building a company is basically taking all the irrational people you know... Putting them in one building and then living with them 12 hrs a day at least.