You need to simplify the value proposition in the company's metrics for success on a whiteboard.
Keith RaboisAs the company scales, everybody is not going to get invited to every single meeting, but they're gonna want to go to every meeting.
Keith RaboisBarrels are very difficult to find. But when you have them, give them lots of equity. Promote them, take them to dinner every week, because they are virtually irreplaceable because they are also very culturally specific. So a barrel at one company may not be a barrel at another company. One of the ways, the definition of a barrel is, they can take an idea from conception and take it all the way to shipping and bring people with them.
Keith Rabois