Building a company is basically taking all the irrational people you know... Putting them in one building and then living with them 12 hrs a day at least.

You kinda want to look for the anomalies. You don't actually want to look for the expected behaviour.

The key to culture is it's a framework for making decisions. And if it's baked into your culture, people learn how to make decisions across that culture without you ever saying anything. You never have to really do anything except watch and promote and move people around.

The office environment that people work in everyday dictates the culture that you are going to be in.

If people start going to a desk, some one individual employees desk and they don't report to them... it's a sign that they believe that person can help them. So if you see that consistently, those are your barrels. Just promote them, give them more opportunity as fast as you can.

The way you scale that is you create notes for every meeting and send it to the entire company.

Where there are low consequences and you have very low confidence in your own opinion, you should absolutely delegate.