Building a company is basically taking all the irrational people you know... Putting them in one building and then living with them 12 hrs a day at least.

Building a company is basically taking all the irrational people you know... Putting them in one building and then living with them 12 hrs a day at least.

You generally know when someone asks you to do something- am I more writing, or am I more editing? The editor is the best metaphor for your job.

You want to start with the objective of everything should feel exactly the same.

Most people would agree that the details matter when it faces the user. But where the real debate is on things that don't face the user.

Transparency people talk a lot about, it's a goal everybody ascribes to but when push comes to shove, very few people actually adhere to it.

I don't believe ever in shared office spaces. Peter talks a little bit about this, every good startup is a cult. It's very hard to create a cult if you're sharing space with people.